What’s black and
white and pink all over? The initiative
by the Penguin Group (USA) called Read Pink® in honor of Breast Cancer Awareness
Month (October)!
This literary
embrace of a life-saving cause last year resulted in more than 400,000
best-selling romances shipped with Read Pink seals and information about the
charity it supports – The Breast Cancer Research Foundation® (BCRF). Penguin is thrilled to partner once again
this year with BCRF, as 91 cents of every dollar spent by BCRF is directed
towards breast cancer research and awareness programs.
The $25,000
donation that Penguin Group USA contributes, regardless of sales, provides vital funds to support the mission
of BCRF.
In honor of Breast Cancer Awareness Month and Penguin Group (USA)’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…
Karen White (2013 Read
Pink® Spokesperson), The Beach Tree
"To all of those who have fought the fight, or are in the middle
of the battle, here’s a two-thumbs up for you. You are not alone.
We are all in this together.”
Erika Robuck, Hemingway’s Girl
“As one whose life has felt the shadow of breast cancer through two
friends’ illnesses this year, it is an honor to be included in Penguin’s READ
PINK campaign. It is my greatest hope that this contribution may be a part of
raising awareness and finding a cure.” ~Erika Robuck”
Jodi Thomas, Just Down the Road
“Breast Cancer is something all women fear. I’ve walked with two dear
friends through the battlefield and both survived. We all must fight until the
day comes when no one knows anyone who has had breast cancer.”
Carly Phillips, Perfect Fit
“So many of us have been touched by cancer,
either personally, or through a family member or a friend's diagnosis.
I'm honored to be part of the Read Pink! program. Purchasing a Pink book
donates money to the The Breast Cancer Research Foundation. Buy and Read
Pink! and together we can do our part to eliminate this dreaded disease.”
Catherine Anderson, Lucky Penny
“Breast cancer is a killer that robbed me of one friend and threatened
the life of another. One out of four women may get this dreaded
disease. I am honored that this is my fourth title to be featured in the READ
PINK campaign, and I am proud to be writing for a publishing house willing
to engage, year after year, in the battle to save the lives of women.”
LuAnn McLane, Pitch Perfect
“Shortly after my mother’s diagnosis with breast cancer, I found out I
was pregnant with my fourth child, a risky pregnancy that wasn’t supposed to
happen. I believe that during the treatments my mother drew strength from the
determination to see her granddaughter born. That was twenty-two years ago and
my mother still refers to Cara as ‘her gift’.
Cara’s birthday is a lovely reminder that my mother is cancer free. I am thrilled to have Pitch Perfect as part
of the Read Pink program. Any small part I can play in the fight against cancer
is a huge honor for me.”
Liane Moriarty, What Alice Forgot
“The last three generations of my family have been
affected by breast cancer. We, like so many other families, understand all too
well the importance of research.
So I feel very moved and privileged to be a part of such a wonderful
initiative as Read Pink.”
Alyson Richman, The Lost Wife
"My own life changed dramatically when I was diagnosed with
thyroid cancer just before the publication of "The Lost Wife" in
2011, so it is incredibly meaningful that the book is now helping to find a
cure for other women who have been afflicted with breast cancer. Read
Pink is helping to unite readers and authors for an extremely important cause.
Please buy a book for a mother, a daughter, or a friend to show your
support for this disease that takes too many lives. My children lost their
grandmother to breast cancer, so I know I'll be buying the other books included
in the program, to honor this woman we all loved.”
Sarah Jio, The Last Camellia
"Breast cancer is a villain more sinister than any shadowy figure
in my stories. I know someone with an advanced case of the disease, a woman who
is bravely fighting, but who has been given a short time to live. She will
leave behind three children, a husband and a truly beautiful life. All I can
says is that if there is hope to end this horrific disease, to bring this
villain to justice, I want to be part of it. And I'm so very honored that The
Last Camellia was chosen to be a part of Penguin's Read Pink campaign.
Together, we can help write a new story for breast cancer and hopefully give
more women the happy endings they deserve."
Full List of 2013 Participating
Authors:
Karen White, The Beach Trees
Nora Roberts, Chasing Fire
Erika Robuck, Hemingway’s Girl
Jodi Thomas, Just Down the Road
Carly Phillips, Perfect Fit
JoAnn Ross, Sea Glass Winter
Karen Rose, Did You Miss Me?
Catherine
Anderson, Lucky Penny
Kate Jacobs, The Friday Night Knitting Club
LuAnn McLane, Pitch Perfect
Liane Moriarty, What Alice Forgot
Alyson Richman, The Lost Wife
Sarah Jio, The Last Camellia
Penelope Lively, How It All Began
Mark your
calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA
on Twitter in October. Make sure to use
the hashtag #ReadPink!
For more
information follow @BerkleyRomance and @PenguinGroupUSA, and visit www.us.penguingroup.com/readpink.
Read Pink® Blog Tour Schedule
Please support the blogs taking part in
this special, Read Pink® Spotlight Tour!
October 1 – Guest post
and entire Read Pink 2013 collection giveaway by spokesperson Karen White on Chick Lit Is
Not Dead
“Spotlight” Blog Tour
September 23 Bridger
Bitches Book Blog; Wicked Little Pixie
September 24 A Tasty Read
Reviews; My Daily Romance
September 25 The Allure of
Books; Ticket to Anywhere
September 26 Bookish
Babe; Swoon Worthy Books
*
September 30 Sunshine
and Mountains Book Reviews; Winding
Stairs Book Blog
October 1 Eye on Romance;
Books,
Books, and More Books
October 2 Books-N-Kisses;
Reviews
By Tammy and Kim
October 3 Urban
Fantasy Investigations; The Book Cellar
October 4 Supernatural
Snark; Got
Fiction? Books
*
October 7 Theresa’s
Reading Corner; Romantic Book Affairs
October 8 Book
Addicts Not So Anonymous; The Romance Dish;
October 9 Bitten By
Love Reviews; Kindles & Wine
October 10 The Book Bellas;
Stuck in Books
October 11 Thoughts
in Progress; That’s What I’m Talking About
*
October 14 Boekie's
Book Reviews; The Romance Studio
October 15 Paranormal
Book Club; Ruby’s
Reads
October 16 Stuck in
YA Books; Caffeinated Book Reviewer
October 17 Always YA at
Heart; Fiction
Vixen; The
Reading Café
October 18 Fiction Fare;
My
Book Addiction and More
*
October 21 Adria’s
Romance Reviews; Cocktails & Books
October 22 Reality
Bites! Let’s get Lost!; Literal Addiction
October 23 G Reads Books!;
Reading Between the Wines
October 24 The Book
Binge; SheReads.org
October 25 The Irish
Banana Reviews; Harlequin Junkie
*
October 28 Readers Live A
Thousand Lives; The Delighted Reader
October 29 Reviewing
Wonderland;
October 30 Smexy Books;
Hesperia
Loves Books
